IoT – The Next Big Thing in the Hospitality Industry (Guest Post by SafeAtLast)

The Internet of Things (IoT) is the future of technology. It enables the devices to work together and make our lives more comfortable by interacting with each other online. Can you imagine a fridge texting you to get more milk because it knows it running low? Now, imagine a home that remotely changes the temperature as soon as you walk through the front door, or a curtain that adjusts the light to suit your needs. Well, that’s IoT in a nutshell.

According to SafeAtLast, 75 billion IoT-enabled devices will be up and running by 2025. IoT is emerging as the next big thing in technology, and more and more businesses are learning to embrace it. In hospitality, IoT has the potential to transform the industry by profoundly altering how resorts, hotels, casinos, restaurants, and cruise ships interface with guests, gather data, and automate processes.

It’s not hard to picture IoT hotels since the customized and comfortable stay is the best way to improve customer satisfaction. How does IoT cater to guests needs? Keep reading to find out!

Customer Satisfaction

IoT software is a useful tool to use for anticipating guests’ needs and provide a more personalized experience. It helps hotel owners and employees better understand customer behaviours and patterns. This technology allows hoteliers get an in-depth insight into their guests and allow their guests to have the convenience of managing their stay via one digital device of their preference.

The guest’s entire experience with the hotel, from booking a room to checking out, is seamless, smooth and enabled on smartphones. What’s more, IoT system applications are highly customizable, which benefits both the guest and the hotel.

Virtual Assistant – IoT acts as a virtual assistant and helps guests to find nearby casinos, restaurants, coffee shops, and so on. Also, the guests can directly communicate with the staff in case they need assistance.
In-room smart devices – Guests can use mobile phones and tablets to adjust room temperature, access room service, open and close curtains, book appointments, look for information, or request housekeeping services.
Call-to-action – As soon as the guest sets foot at the front door of the hotel, they will be immediately notified about the incentives they can take advantage of during their stay. They will be informed about events being held at the hotel restaurant or bar as well as free, paid, or special upgrades.

Benefits of IoT for Hoteliers

Guests are not the only ones who will benefit from IoT integration. Embracing IoT’s endless possibilities can also help hoteliers.
• IoT optimizes the hotel expenditure – Hotels can use IoT to reduce energy costs as this technology automatically manages everything. By using IoT solutions, a lot of money can be saved on utility costs. Plus, since everything is available in digital format, hotel owners can cut down employee costs. And last, but not least, IoT can track and collect real-time information such as what the guest usually orders, buy, or eat to support smart business decisions.
• Enhances the customer experience – By increasing customer satisfaction, hotels can gain a significant competitive edge. Prompt and customized services are an efficient way to earn customer recommendations and loyalty. Plus, hotels will look modern, comfortable, and innovative at the same time, which makes them more likely to attract more visitors.
• Useful in analysis – IoT can also help managers analyze their services more thoroughly. It enables you to pinpoint where they can be improved and helps you to see what services are being used the most. This can help hotel owners to install more features that the guests will actually expect.

Infographic URL: